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Google Analytics was derived from a software called “UrchinTracker”, which is still available for a fee even though Google Analytics is free to use… That’s part of Google’s business model. Why should you use Google Analytics besides the fact that it’s free? Because it just plain rocks, that’s why.

Here’s what you do – Go to the Analytics website, sign up, enter the domain name (you can track several of them) you want to track, grab the little snipet of JavaScript that it generates, then paste it into the webpages you want to track right before the </body> tag near the bottom of the webpage, and just like that you’re tracking that webpage. You can and should put it on all the pages within a site, and if you’re using WordPress (I recommend the Expert WordPress theme) you just paste it into the “footer” and it’s automatically put into every page for you.

Confused? Don’t be. Try a little experiment for me and you’ll see what I’m talking about. Look near the top of your web browser’s tool bar and you should see a row of words, one of them being “View”. Click on that and then click “Source” from the drop down list. When you do that Notepad should open up and you’ll see the code for this webpage. Scroll to the bottom until you see the following: </script></body>
</html>
Anything before that but after the final </div> tag is the code that Google Analytics generated, and  you (I) pasted into your (my) webpage. As I said before if you’re using WordPress you only have to paste the code once and to do that you just go to your Themes editor, navigate to the “Footer”, and paste it into that code right before the </body> tag near the bottom of the page/code.

Don’t let any of this stuff phase you. You can find free help at the Google Analytics site, Webmonkey.com, and if you’re running the WordPress blogging platform, then I strongly suggest you purchase Expert WordPress Gold (well worth the money) for the theme, and all of the instructional videos that come with it. In fact, there is a section in one of their videos that walks you through pasting your Google Analytics code into your WordPress Footer…Pretty cool huh?

Thanks for reading this,

John Martin