I’ve decided to post all of Claude Hopkin’s Scientifid Advertising book on this blog, one chapter at a time. The book was originally written in 1923 but as any good marketer (online or offline) will tell you, the information in Scientific Advertising is still relevent today, and most like always will be.

Claude Hopkin’s Scientif Advertising involves physcology (think emmotional triggers), campaign testing, headlines, story telling, cost, the value of information, use of samples, distribution, negative advertising, and individuality. I am not at all kidding when I say you absolutely need to read this information, and the best part of all…It’s free.

I’ll be posting the chapters on a regular basis so please check back frequently, and look for the “Scientific Marketing” header at the top of any page.

Thanks for reading this,

John Martin

Please check the side bar under “Scientific Advertising” for the latest added chapters!